About us

We build tools that make Machine Learning easy and fun, so people can spend more time innovating and less time troubleshooting.
No-code first
We started ettico back in 2020 with the idea of providing a platform that anyone, regardless of experience or background, can use to create complex machine learning systems and automations that add value to their work and hobbies.
Vision
We want to build the world's most powerful AI/ML configuration platform that doesn't require people to know how to code.
Team
Alexander Eckhart

Alexander Eckhart

Chief Designer, Founder
Alexandru Argăseală

Alexandru Argăseală

Customer Success Manager
Alexandru Gășpărel

Alexandru Gășpărel

Lead Developer
Cătălin Voicu

Cătălin Voicu

Frontend developer
Iulian Danciu

Iulian Danciu

Quality Assurance Engineer
Ovidiu Hatmanu

Ovidiu Hatmanu

Lead Developer
Răzvan Relenschi

Răzvan Relenschi

Architect
Values
Automate with intelligence
We don't just create heartless automations. We give purpose to data.
Simplify complexity
Anyone can use our solutions, no matter what their technical background is.
Enable transformation
Create unique solutions just like piecing together Lego blocks.
Dream big, iterate fast
We simplify AI adoption to improve lives, faster than through traditional methods.
Next steps
While we are aware of the potential of artificial intelligence and its use cases, we have made it our mission to facilitate access to building with it in an ethical way.

A first step was to optimize the tools and automation processes for various use cases in the eCommerce industry to make it easier for small businesses to compete with big tech players. As these use cases become more complex over time and expand into areas other than eCommerce, the tools used to orchestrate them also become more complex.

For us, this balance needs to be maintained at a level that keeps our platform accessible to everyone, regardless of industry or background.